Saturday, 22 November 2008
Today's is the day i started my competition brief. I have two options to choose from, i can either go down the ISTD route or the D&AD route. My plan is to do one of each, i have already looked through the D&AD briefs and three potential projects appealed to me; Homebase, PJ's Smoothies and Faber & Faber. These projects all require different disciplines, the faber & faber brief requires attention to typography, homebase requires looking into packaging and the PJ's smoothies requires a outdoor poster campaign.