HOPE - Live Brief

I've found a live brief....
This brief was offered to me through my fathers design company Saffron. Which i shall develop and design by my self but i will be going int the studio to create the website. This is because this brief requires to use software and tools that i have not yet been taught. So i will be learning the required programs and tools whilst completing this brief.

Hope is a small charity that requires me to design a microsite for a new campaign 'titter for a tenner'. I previously have worked with Royal British Legion another charity, i had to design a poster campaign for them in my first year. I can use the experience gained from this charity brief and expand on it. This website requires me to use HTML, CSS. My knowledge of this software is growing, and it would be nice to have the chance to do some more web design. As i have decided to use Adobe Flash to create my current university brief ' Screen based Communication (online portfolio)' it will be good to get experience in both web design programs.

CREATIVE BRIEF

Project Overview
Titter for a Tenner is a fund raising initiative on behalf of HOPE for Children to be launched in March/April 2009. A microsite and logo will be required for the project in order to promote the initiative, provide information, capture information and raise the profile of HOPE.

Background
HOPE for Children is a low cost, no frills charity, so 100% of money donated by individuals is spent for the benefit of children.
The charity aims to
- assist children, who suffer through being handicapped, orphaned, poor and exploited in particular those living in developing countries.
- promote and advance children's rights to basic necessities, including education and healthcare
- provide practical support which allows children to grow up within their own families and communities.

Titter for a Tenner is a new initiative to raise money for HOPE and the microsite will be the main anchor for the campaign. The idea is that people perform a random act of comedy for friends, family or work colleagues in order to raise £10.The aim is to get 10,000 people to raise just a tenner each.

Microsite address will be www.titterforatenner.com

Requirement
Design and build of the Titter for a Tenner microsite and Titter for a Tenner logo to be used across other communications. Site needs to be able to link to something like Utube so that people can see lots of clips of their favourite comedians strutting their stuff for Titter for a Tenner. We want people to be able to sign up online so that we can email them their very own comedy pack.As we are aiming to sign up 10,000 people, some sort of counter might work well (although recognise this could be a hostage to fortune!)

Target Market
Adults and children alike (ideally with a sense of humour!). With the growing sense of social responsibility prevalent these days as well as the doom and gloom merchants in the recession corner, this initiative combines an opportunity for people to do their bit for charity and bring some laughter into people’s lives.The site is aimed both at those people who are going to make their friends/family laugh as well as those donating the money.The reason for setting the sponsorship at a tenner is to make this accessible to those often put off by the high entry thresholds of other organised charity events and to be sensitive to the current economic climate.

Design guidelines
As the site will be aimed at children, it needs to be something really simple, but quite bright as well easy to use. Given the fairly broad target market, simplicity is key as we don’t want people put off by too much technology or a site that takes ages to load. There does need to be some link to HOPE so that we are raising profile for the charity as well.

Brand guidelines
Copy of HOPE logo available and see website design at www.hope-4-children.org
Needs to be compatible with the HOPE logo which in itself is quite simple in its design.
Need to ascertain if any other guidelines but unlikely. Suggest Arial as typeface.

Other communications
Project will also be supported by PR.
Celebrity endorsement – a number of famous comedians will be participating including Jo Brand and Stephen Fry

Timing
- initial designs early January
- approval late January
- site build February
- site approval early March
- launch end March/early April


Georgette Harrison
15 Dec. 08